Malcolm Gladwell's book, The Power of Small Things, explores how small things can have a big impact on trends. He explains the Law of the Few, The Stickiness Factor and the Power of Context, and how they can be applied to create change. The book is full of interesting examples, such as Hush Puppy shoes transforming from almost disappearing into a fashion statement, Sesame Street and Blues Clues becoming a fashion statement, and Paul Revere's midnight ride becoming a memorable moment. It is a thought-provoking book that is well researched and thought-provoking, and is sure to spark conversations.